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Internet Marketing and E-Commerce for the Helping Professions
Friday, 30 November 2007
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By Ryan C. Nagy, M.A.

  Online marketing, products and ecommerce offer great potential for passive and active income for small businesses and sole-practitioners. Unfortunately, many people in the helping professions, such as psychologists, social workers, psychotherapists and coaches, do not know how to capitalize on the new opportunities in internet sales and marketing.

In the last several years, many internet technologies have evolved so that non-technical people can use them to create websites, blogs and digital products. This can help you make substantial amounts of money and grow your practice online. But where to start?

There seem to be two primary questions that health practitioners ask about internet marketing:

1) What is internet marketing and how can it help in my practice?

2) What's the best way to find people online so that they attend my classes, come in for sessions, and buy my products?

To answer the first question, what internet marketing "is" depends on what you want to do. What do you need from your practice and what you are willing to do to get it?
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Last Updated ( Friday, 30 November 2007 )
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Give Me Some of those Holiday Homecoming Blues
Thursday, 29 November 2007
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By Harvey D. Ong

  With the drop in temperature comes a certain dawning, the formation of a certain mood. Most people tend to associate the Holidays with drops in temperature and colder weather, but this is the general comfortable cold and not the frigid chill of deep winter. It is also during these days that normally sane and stable people can end up going into a bit of a panic, with all the last-minute shopping and the I can't think of a gift relatives. For the most part, all this stress and borderline insanity is pretty much worth it once the dust settles. The Holidays, with all the reunions and homecomings that come with them, can be a source of some truly unexpected amounts of stress and anxiety, usually from the same general sources.

Students coming home from their first year in college tend to cause quite a bit of pressure and stress on the parents who are going to receive them. There's quite a bit of getting used to, for one thing. Teenagers coming home from college for the first time have also been
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Last Updated ( Thursday, 29 November 2007 )
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